Currently Empty: ₹0.00
© 2025 Wideinstitute. All Right Reserved.
All About This Course
- Introduction to Digital Marketing
- Website Development & Management
- Content Writing
- Search Engine Optimization
- Social Media Management
- Facebook Marketing
- Instagram Marketing
- LinkedIn as a Marketing Platform
- Twitter Marketing
- WhatsApp Marketing
- API Tool
- Social Media Marketing Tools
- Google Ads
- Google Display Advertising & Shopping
- Google Analytics
- SEO Analytics & Reporting
- Content Creation & Marketing
- YouTube & Video Marketing
- E-Mail Marketing
- Influencer Marketing
- Digital Marketing with AI
- E-Commerce Marketing
- Google Adsense
- Affiliate Marketing
Introduction to Digital Marketing
- What is Digital Marketing?
- Internet Marketing vs Traditional Marketing
- Role of marketing in the digital age
- Case Study
Website Development & Management
- What is Website?
- How many types of websites?
- Introduction of Domain, Hosting and CMS
- Introduction of WordPress
- WordPress Installation
- Choosing a free/premium theme, template & Plugin
- WordPress dashboard (General Setting)
- Know about Posts, Pages, categories and tags
- Introduction of Elementor website builder
Content Writing
- What is Content Writing?
- Keyword Research (Google Trends & Keyword Planner)
- Read and watch relevant blogs and videos
- Researching, writing, and editing content
- Check grammar mistakes with tools
Search Engine Optimization
- What is SEO?
- What is a Search Engine?
- Types of Search Engine
- How Search Engine works?
- Types of Search Engine Optimization
- Seo Case Study
- Keyword Research (Google Trends, Keyword Planner, Ahrefs & Semrush)
On-Page
- Meta Tags Optimization (Meta Title, Meta Description)
- Content Optimization (Image Alt Text, Heading Tags, Anchor Text, Internal/External Linking)
- SEO Tools (Yoast & Rank Math)
Off-Page
- Off-page SEO (link building and backlinks)
- Audit Your Backlink Profile
- Analyze Your Competitors’ Link Profiles
- Build High-Quality Links
- Optimize for Local SEO
- Share Content on Social Media
- Collaborate with Influencers
- Be Active in Forums
- Tracking Off-Page SEO Success
- Improve Your Off-Page SEO Today
Technical SEO
- Google Search Console
- Build an XML and HTML sitemap
- Robots.txt
- 404 error
- Mobile Friendly
- Page Speed
- Secure your site with HTTPS
Social Media Management
- Set up your profile and page on social media
- Develop a content strategy for social media
- Create a social media calendar and schedule your posts in advance.
- Respond to comments and mentions and engage with your audience.
Facebook Marketing
- What is Facebook Marketing
- Facebook Page Best Practices
- Facebook Insights
- Facebook Business Manager
- How does Facebook Advertising Work?
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
- Facebook Pixel and Conversion Tracking
Instagram Marketing
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Influencer Marketing on Instagram
- Instagram Ads
LinkedIn as a Marketing Platform
- To understand the linkedin platform
- Create the linkedin profile
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn advertising formats
- LinkedIn Ads
- LinkedIn ad objectives
- LinkedIn Campaign setup
- Targeting options (job title, industry, company size, etc.)
Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
WhatsApp Marketing
- Setup WhatsApp Business
- Understand all features
- Create Your catalogue
- Connect with Meta Software
- Identify your core audience
- API integration
- Create and Automate your campaigns
API Tool
- WATI
- AiSensy
- Delighchat
- Brevo & NovoChat
Social Media Marketing Tools
- Hootsuite
- Buffer
- Sproutsocial
- TweetDeck
Google Ads
- Introduction to Search Engine Marketing
- Setting up Google Ads campaigns
- Google Ads Objectives
- Keyword research and selection
- Ad copywriting best practices
- Ad extensions and formats
- Bid management and budgeting
- Quality Score optimization
- Performance measurement and reporting
Google Display Advertising & Shopping
- Understanding Display Advertising
- Setting up and running a display campaign
- Audience Signals – setting up
- Google Merchant Centre Set up
- Setting up and running a Google Shopping Campaign
Google Analytics
- Introduction to web analytics
- Google Analytics setup and usage
- Conversion rate optimization (CRO) principles
- Analyzing website traffic and user behavior
SEO Analytics & Reporting
- Setting up Google Search Console
- Integration of GSC with GA4
- Understanding how to read GSC
- SEO Analysis via GSC & GA4
Content Creation & Marketing
- Content creation tools and platforms
- Visual content creation (graphics, images, videos)
- Content marketing strategy development
- Content distribution and promotion
- Content calendar planning
- Measuring content marketing success
YouTube & Video Marketing
- Research about your YouTube Channel
- Understand your audience
- Create a YouTube channel
- Optimize your channel
- Upload videos consistently
- Write attractive titles and descriptions
- Make attractive YouTube thumbnail
- Promote your videos
- Collaborate with influencers
- Interact with your audience
- Check YouTube Analytics
E-Mail Marketing
- Email marketing fundamentals
- Email marketing platforms
- Creating effective email campaigns
- Automation workflows and drip campaigns
- Email marketing analytics and tracking
Influencer Marketing
- Influencer marketing strategy
- Identifying and collaborating with influencers
- Measuring influencer marketing ROI
- Influencer marketing platforms and tools
Digital Marketing with AI
- Uses of ChatGPT
- ChatBot Marketing (API)
- Different AI Tools and Uses
- AI Based Video & Picture Creation & Editing
- AI Based Content Creation
E-Commerce Marketing
- Introduction to E-commerce Marketing
- E-commerce Marketing Research
- Effective strategies to plan for an eCommerce website
- Know How to Work Ecommerce Website (Amazon, Flipkart, India mart & Meesho)
- E-commerce Marketing Research
- Ecommerce Marketing Planning and Execution
- Ecommerce Marketing with Social Media and Marketplace
- Ecommerce Advertisement
Google Adsense
- What is Google AdSense?
- Create a Google AdSense Account
- Set Up Your Payment Information
- Add Adsense Ads To Your Website
- Choose Ad Placements
Affiliate Marketing
- What is Affiliate Marketing?
- Benefits of Affiliate Marketing
- How Does Affiliate Marketing Work?
- Choose Your Niche
- Find Products to Promote
- Affiliate Links Optimization
Certificates
Wide Institute is a premier platform offering comprehensive digital marketing courses designed to empower individuals with the skills needed to succeed in the digital world.
Who Should Join?
Students
Those exploring new career paths or adding a valuable skill set.
Business Owners
Individuals who want to boost their business's online presence.
Freelancers
Looking to offer digital marketing services.
Job Seekers
Those wishing to enter the high-demand digital marketing industry.
Certificates
Tools Covered
