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Introduction to Digital Marketing
- What is Digital Marketing?
- Internet Marketing vs Traditional Marketing
- Role of marketing in the digital age
- Case Study
Website Development & Management
- What is Website?
- How many types of websites?
- Introduction of Domain, Hosting and CMS
- Introduction of WordPress
- WordPress Installation
- Choosing a free/premium theme, template & Plugin
- WordPress dashboard (General Setting)
- Know about Posts, Pages, categories and tags
- Introduction of Elementor website builder
Search Engine Optimization
- What is SEO?
- What is a Search Engine?
- Types of Search Engine
- How Search Engine works?
- Types of Search Engine Optimization
- Seo Case Study
- Keyword Research (Google Trends, Keyword Planner, Ahrefs & Semrush)
On-Page
- Meta Tags Optimization (Meta Title, Meta Description)
- Content Optimization (Image Alt Text, Heading Tags, Anchor Text, Internal/External Linking)
- SEO Tools (Yoast & Rank Math)
Off-Page
- Off-page SEO (link building and backlinks)
- Audit Your Backlink Profile
- Analyze Your Competitors’ Link Profiles
- Build High-Quality Links
- Optimize for Local SEO
- Share Content on Social Media
- Collaborate with Influencers
Technical SEO
- Google Search Console
- Build an XML and HTML sitemap
- Robots.txt
- 404 error
Social Media Management
- Introduction to Social Media
- Set up your profile and page on social media
- Develop a content strategy for social media
- Create a social media calendar and schedule your posts in advance.
- Respond to comments and mentions and engage with your audience.
Facebook Marketing
- What is Facebook Marketing
- Facebook Page Best Practices
- Facebook Insights
- Facebook Business Manager
- How does Facebook Advertising Work?
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
Instagram Marketing
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Influencer Marketing on Instagram
- Instagram Ads
LinkedIn as a Marketing Platform
- To understand the linkedin platform
- Create the linkedin profile
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – TweetReach & TweetArchivist
YouTube
Setup a YouTube Chennal
Understand your audience
Optimize your channel
Upload videos consistently
Google Ads
- Introduction to Search Engine Marketing
- Google Ads Objectives
- Setting up Google Ads campaigns
- Keyword research and selection
- Ad copywriting best practices
- Ad extensions and formats
- Bid management and budgeting
- Quality Score optimization
- Performance measurement and reporting
Google Analytics
- Introduction to web analytics
- Google Analytics setup and usage
- Conversion rate optimization (CRO) principles
- Analyzing website traffic and user behavior
Email Marketing
- Email marketing fundamentals
- Email marketing platforms
- Creating effective email campaigns
- Automation workflows and drip campaigns
- Email marketing analytics and tracking
Certificates
Wide Institute is a premier platform offering comprehensive digital marketing courses designed to empower individuals with the skills needed to succeed in the digital world.
Who Should Join?
Students
Those exploring new career paths or adding a valuable skill set.
Business Owners
Individuals who want to boost their business's online presence.
Freelancers
Looking to offer digital marketing services.
Job Seekers
Those wishing to enter the high-demand digital marketing industry.
Certificates
Tools Covered
